Thesis Critique Review of Lauren Morich

Lauren Morich is collecting price tags with strong aesthetic value and is documenting the brand, wear, and price if indicated.  She has collected 350 so far, and hopes to gain more. I love her photographs of the hundreds of tags, because of their difference in color, pattern, and texture.  It is interesting to think about the work by graphic designers that went into each individual tag.    Her work brings up conversation of consumerism, and consumer culture; Also about branding and the individual.  It brings up questions about correlations between type-face and the type of consumer, etc.  These questions are especially interesting and relevant during a time of recession.